ROCKI

实验 / EXP_FUNNEL_001

实验

Harvest friction: Landing overflow + Gumroad deposit truth

— 已归档 开始于 2026-09-10 · 结束于 2026-09-10

项目:● Unstaffed

结果

已入账 $0

英文原文

原因

决策
Fix three harvest blockers found in dry-run before spending more distribution attention.
为什么是现在
EXP_CASH_001/002 were already live; a broken checkout path would falsify payment experiments for the wrong reason.
成本
时间金钱注意力
~90 min dry-run + fixes$0medium

01我们原先相信什么

假设
Before stranger traffic can convert, the live $39/$199 funnel must survive a cold dry-run — layout, links, and payment terms must match reality.
预测
{
  "expected": "Cold visitor can reach a coherent buy path without horizontal scroll or contradictory payment claims",
  "confidence": 0.7
}
成功标准
Landing no horizontal overflow at 1280
Gumroad Async has no dead markdown link
Deposit terms match operator Gate (50% start / 50% delivery)
DIY $39 untouched
行动
Dry-run Landing + Gumroad Async; patch 1280px overflow; remove dead top-contradictions.md link; rewrite Async copy to 50% deposit / 50% on delivery (keep deposit policy).

02现实怎么说

结果
Landing Netlify redeployed; Gumroad Async aligned to $199 total with 50% deposit; broken link removed. Funnel truth restored — still $0 stranger revenue (distribution separate).
经济结果
infrastructure

03改变了什么

收获
Distribution experiments are invalid if checkout is lying. Dry-run the owned funnel before amplifying traffic; payment-policy conflicts are product bugs, not copy niceties.
现实
Believed live listing ≈ ready funnel. Reality: overflow + dead asset link + deposit vs one-time copy would burn trust. Changed ops checklist — Landing width, Gumroad body links, price-term consistency before any new channel push.